We approached one of YouTube’s biggest stars – DanTDM – and proposed creating a cameo for him within the movie itself. Vlogging this experience; creating a line of limited edition merchandise & offering DanTDM’s fans the chance to appear in one of his Ralph-related videos.
While he was out in the US recording his lines with the directors he worked with the Walt Disney Animation Studio character design team to create artwork that inspired a range of products that would then be auctioned for Make-A-Wish UK exclusively on eBay UK. The campaign raised over £57k and provided Dan the opportunity to grant 9 Make-A-Wish wishes to seriously ill children at a very special screening of the film in December.
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