• 416,000 Facebook Interactions
• Masses of international coverage online and offline, and advocacy in influential spaces including over 80 blog posts. Notable coverage includes Business Insider, The Huffington Post and The Daily Mail.
• On Friday 4th January the video was the most shared ad globally*.
Fiat wanted to express the highs and lows of motherhood through the medium of rap. Getting ‘episiotomy stitches’ into the song was a high point.
*Source Mashable / Unruly Viral Video Chart - 4th January 2013