Role: Creative Lead
A vintage Mustang, 3000 gems and a story of love and acceptance.
For Pride 2017, eBay wanted to celebrate diversity and inclusivity whilst showing off the range of wonderful things available on eBay. I had an idea to take a Mustang, the symbol of masculinity and subvert it to become something more fabulous and worthy of Pride parade. We assembled a team of LGBTQ+ artists, designers and mechanics to transform the car into a unicorn before taking one of the team's family to Pride in London 2017 to experience it for the very first time.
The car was then sold on eBay, generating over £30,000 for a charity called 'The Albert Kennady Trust' that offers accommodation and support to young LGBTQ+ homeless people.