Role: Copywriter / Director / Creative Director
When Chicago Town wanted to celebrate pizza fanatics, there was only one thing for it… building an entire house dedicated to the love of pizza.
From the pizza bedroom, to the pizza themed retro party space and mozzarella living room, we went all out and invited comedienne and influencer Jahannah James to come and explore it for herself, before surprising her with an impromptu retro pizza party.
We also partnered with one of Facebook’s largest publishers ‘Unilad’ and opened up the house to the public, allowing one lucky winner to stay and eat as much pizza as they could possibly handle.
Over 10 video assets
The campaign had over 1.7million total views, drove 32,000 social interactions and 27,000 clicks through to site.
And finally… we ate approximately 10,000 slices of pizza in the process.