Role: Copywriter / Creative Director
We brought the Wizarding World to life in spectacular fashion, to surprise some young super fans, and raise money for charity Lumos.
To capture some genuine magic, the project was all staged for real one autumn evening. We took over film location Lacock Abbey, setting for the Hogwarts cloisters amongst other things, and secretly brought some unsuspecting young super fans in under the cover of darkness for a “magic lesson”. Harry Potter influencer Cherry Wallace greeted them in full costume, and proceeded to give them official Fantastic Beasts wands, and show them some spells before taking them into the dark abbey where, thanks to some signifiant hidden light rigging by top lighting designer Tim Routledge, their magic was brought to life before their eyes.
The project resulted in a full suite of social assets, from a full length 3 minute film which captured the whole experience for social channels (gaining 5.3 million views on FB, Instagram and Snapchat) as well as bespoke landscape, square and portrait video content for separate Facebook, Instagram, Snapchat and Twitter campaigns. Additional supporting versions were run on VOD platforms Teads, Fandom, Mobsta and Captify to an audience of 3.9 million.
On top of this, a 30 second cinema spot was created using the most epic moments, and run UK wide in all cinema’s in the run up to the release of the movie, resulting in 3 million additional views of the magical experience.