Role: Creative Lead
eBay wanted to support their new ATL campaign by showcasing influencer passions. The films were used on Facebook, Instagram and Snapchat where they were targeted towards specific communities and niches to showcase the breadth of products available on eBay to support their passions and individuality.
We worked with some influencers from the TV campaign, but I also sourced three more individuals with great stories to tell. Working with another director I oversaw the production and delivery of all assets.
I set the tone for the series creatively and worked on set as creative director to enable consistency and brand messaging throughout.