Role: Copywriter / Director / Creative Director
At the end of 2018 our friends at Confused.com asked us to myth bust some of the year’s most confusing online moments. So we set about trying to explain things like ‘Yanny & Laurel’ and Kanye West’s tiny sandals to anyone struggling to wrap their head around what exactly was going on.
We knew that the audience for this film was broad, so the film had to be as accessible as possible without missing out on some of the funnier obscurities points. We needed a way to make sure that we were hitting the mark.
Twitter became our barometer. We ran searches to find out what people were confused about and created explanations in reaction to the tweets.
We opted to forgo a traditional animation route in favour of a more practical and hands-on visual style. Cue bright, bold colourama backgrounds, abstract props and bags of humour and personality. Using Day-Glo Instagram legends like Matt Crump and Violet Tinder as our spirit guides, we amped up the camp and embraced the soft pastel rainbow spectrum to create a series of lively, bold vignettes.
”Searching For Sex” (working title) is a short form documentary series that explores the landscape of sexuality in 2019. Featuring a BDSM dungeon owner and professional house boy, an adult performer who makes custom content, and a female erotic film director.
The Bulls-Eye ‘Meat Massage’ video was created to raise awareness for the BBQ brand Bull's-Eye, who are brought the world's first 'meat massage joint' to Brick Lane.
All you had to do was walk in, pick your favourite cut of meat, and the on-site 'Cook Strong Clan' massaged and pounded it for optimum tenderisation, before slathering on some sauce ready for the barbecue.
The video was created for press and social and picked up coverage on LadBible, London Economic and Time Out.
Role: Director / Creative Director
To celebrate the launch of the new plus size clothing section of ebay, we created a film for use in PR using three very talented social influencers.
The film was instantly picked up by the press, getting embedded on the Daily Mail within the first hour of launch.
Role: Writer, Executive Producer
Too busy to share this?
This fun sketch was produced unbranded as a studio project. The was picked up by the Huffington post comedy and used on a Radio 4 documentary. Give it a watch, if you're not too... #busy that is...
This passion project celebrates the love of junk food and fine wines.
Entered into the New York Film Food festival 2019.
Role: Writer & director.
Role: Copywriter / Director / Creative Director
When Chicago Town wanted to celebrate pizza fanatics, there was only one thing for it… building an entire house dedicated to the love of pizza.
From the pizza bedroom, to the pizza themed retro party space and mozzarella living room, we went all out and invited comedienne and influencer Jahannah James to come and explore it for herself, before surprising her with an impromptu retro pizza party.
We also partnered with one of Facebook’s largest publishers ‘Unilad’ and opened up the house to the public, allowing one lucky winner to stay and eat as much pizza as they could possibly handle.
Over 10 video assets
The campaign had over 1.7million total views, drove 32,000 social interactions and 27,000 clicks through to site.
And finally… we ate approximately 10,000 slices of pizza in the process.
We approached one of YouTube’s biggest stars – DanTDM – and proposed creating a cameo for him within the movie itself. Vlogging this experience; creating a line of limited edition merchandise & offering DanTDM’s fans the chance to appear in one of his Ralph-related videos.
While he was out in the US recording his lines with the directors he worked with the Walt Disney Animation Studio character design team to create artwork that inspired a range of products that would then be auctioned for Make-A-Wish UK exclusively on eBay UK. The campaign raised over £57k and provided Dan the opportunity to grant 9 Make-A-Wish wishes to seriously ill children at a very special screening of the film in December.
9.1 Million Views
13:1 Share Ratio
Created to launch the Sky Kids app, this comedic mini mocumentary was inspired by genuine horror stories from parents.
It has over 900,000 views across Facebook and YouTube and an overwhelmingly positive sentiment.
Role: Lead creative, copywriter
The Bee Hotel was created to raise awareness for Taylors Of Harrogate's brilliant range of fruit and herbal infusions.
My role was creative strategist, creative director and copywriter.
The film generated a lot of... ahem... buzz (sorry) clocking up over 650,000 views on Facebook in the first week of launch and driving over 7,000 social interactions.
International Press Coverage
Role: Strategist / Creative / Creative Director / Director
Working direct to client I sold in strategy, the asset and directed the film and entire process.
Shot on the pioneering Jaunt camera and delivered in 4k immersive 360 video, this beautiful film takes viewers on a virtual trip along Norway’s famed Atlantic Ocean Road – narrated by locals, who commute across the stunning Fjord island road daily.
As well as breaking new technical ground by being one of the first films shot on this incredible new camera, the film also uses video time-lapse and personal interviews to immerse viewers in the remarkable Scandinavian landscape.
The campaign quickly attracted a positive response, picking up hundreds of thousands of views, shares, and extensive international press coverage.
• Over 140,000 Social Shares
When a disgruntled man called Richard Neil posted a funny rant about periods on Bodyform's Facebook page, I doubt he was expecting this kind of response...
I was part of a team that planned, scripted, shot and launched the film within 7 days of the Facebook post going live. The public response was overwhelming, proving you can have a real laugh when it comes to periods.
Role: Copywriter / Creative Director
We brought the Wizarding World to life in spectacular fashion, to surprise some young super fans, and raise money for charity Lumos.
To capture some genuine magic, the project was all staged for real one autumn evening. We took over film location Lacock Abbey, setting for the Hogwarts cloisters amongst other things, and secretly brought some unsuspecting young super fans in under the cover of darkness for a “magic lesson”. Harry Potter influencer Cherry Wallace greeted them in full costume, and proceeded to give them official Fantastic Beasts wands, and show them some spells before taking them into the dark abbey where, thanks to some signifiant hidden light rigging by top lighting designer Tim Routledge, their magic was brought to life before their eyes.
The project resulted in a full suite of social assets, from a full length 3 minute film which captured the whole experience for social channels (gaining 5.3 million views on FB, Instagram and Snapchat) as well as bespoke landscape, square and portrait video content for separate Facebook, Instagram, Snapchat and Twitter campaigns. Additional supporting versions were run on VOD platforms Teads, Fandom, Mobsta and Captify to an audience of 3.9 million.
On top of this, a 30 second cinema spot was created using the most epic moments, and run UK wide in all cinema’s in the run up to the release of the movie, resulting in 3 million additional views of the magical experience.
I wrote & directed a film for Taylors Coffee for their speciality coffee blend Esperanza. Launched on International Women's Day 2016, the film was designed to pay tribute to an incredible collective of inspirational Peruvian women changing the world for the better.
See the full story
Discover the film on Instagram
Role: Creative Lead
A vintage Mustang, 3000 gems and a story of love and acceptance.
For Pride 2017, eBay wanted to celebrate diversity and inclusivity whilst showing off the range of wonderful things available on eBay. I had an idea to take a Mustang, the symbol of masculinity and subvert it to become something more fabulous and worthy of Pride parade. We assembled a team of LGBTQ+ artists, designers and mechanics to transform the car into a unicorn before taking one of the team's family to Pride in London 2017 to experience it for the very first time.
The car was then sold on eBay, generating over £30,000 for a charity called 'The Albert Kennady Trust' that offers accommodation and support to young LGBTQ+ homeless people.
Created for Wagg foods, this parody of Channel 4's 'Gogglebox' was watched on Facebook over 220,000 times, shared over 2,500 times and picked up plenty of press coverage and acclaim.
Working with three highly influential fashion blogger I helped bring eBay's little big victory story to life on film.
Role: Creative Lead
eBay wanted to support their new ATL campaign by showcasing influencer passions. The films were used on Facebook, Instagram and Snapchat where they were targeted towards specific communities and niches to showcase the breadth of products available on eBay to support their passions and individuality.
We worked with some influencers from the TV campaign, but I also sourced three more individuals with great stories to tell. Working with another director I oversaw the production and delivery of all assets.
I set the tone for the series creatively and worked on set as creative director to enable consistency and brand messaging throughout.
• 416,000 Facebook Interactions
• Masses of international coverage online and offline, and advocacy in influential spaces including over 80 blog posts. Notable coverage includes Business Insider, The Huffington Post and The Daily Mail.
• On Friday 4th January the video was the most shared ad globally*.
Fiat wanted to express the highs and lows of motherhood through the medium of rap. Getting ‘episiotomy stitches’ into the song was a high point.
*Source Mashable / Unruly Viral Video Chart - 4th January 2013
International press coverage
It was time to crack out my parental rap lyric writing skills again, for this comedy take on the morning routine for Weetabix and Comic Relief.
• Picked up and endorsed by celebrity types such as Rufus Hound, Sarah Millican, Jason Manford & Hollywood actor / professional Australian Russell Crowe.
• 17,450 Facebook interactions
There's nothing that tea can't fix, and when Yorkshire tea wanted to dip their toes in the world of social video, this quirky folk song felt like the perfect brand piece. Featuring zombies, cult video game references and semi naked fireman, the film struck a cord with tea fans across the globe and has a healthy share rate of 6.4%.
My first foray into official TV writing was for the UKTV crime channel Alibi.
This first person, 8 episode miniseries takes a unique approach to the crime genre. The audience plays detective as they solve clues across this non linear narrative. Designed to be used across social as well as broadcast, we had the audience following along on Facebook, looking for clues and sharing theories.
I also fulfilled a life long dream of playing an anonymous forensic scientist (you can find me in the background pretending to catalogue evidence) so hit new career highs.
This video was created for Tourism Ireland to promote the awesome city of Dublin.
We took to the streets of Dublin, an exciting city we love, ready to capture the romance. Armed with only a camera and some of that trademark Irish charm, we asked a mix of locals and visitors to kiss each other and let us capture the moment.
Some of the kissers were 100% in love, the rest were good humoured strangers willing to pucker up for the craic. Think you can tell which is which?
1400 Social shares
Coverage in national news
Resident coffee expert Dom Dwight was sent on a world wide whirlwind trip to create the Ultimate Cup of Coffee. Covering 13,000 miles in 4 days Dom visited a coffee farm in Uganda and hand picked seasonal beans before subjecting them to a high altitude roast (possibly in the world, EVER) using a brand new ultra high tech digitally controlled roaster.
He then sought out ultra-pure water from Finland with the lowest mineral content, then hot footed it back to the UK where he stopped off to meet the world's most pampered cows and pick up a few pints of the happiest milk in the world before heading home.
• 30,000 Facebook Interactions
• Coverage in The Huffington Post & The Mail Online.
Following The Motherhood was always going to be tough, so after channeling some seriously retro 80s tunes, and honing in on the ever so recognisable parental woe of sleep deprivation, The Fatherhood was born.